Creative Collective Programme
What is Creative Collective
The Creative Collective is The Macallan's first trade connections programme, aimed at inspiring and engaging a global community of trade advocates. This initiative was established to educate, mentor, and inspire bar professionals, highlighting the importance of authenticity, craftsmanship, and quality through outstanding execution.
“Journey Through Time” semi-finalists will have the chance to attend the Creative Collective workshop, where they will:
“Journey Through Time” semi-finalists will have the chance to attend the Creative Collective workshop, where they will:
- Explore The Macallan's heritage, craftsmanship mastery, and unique flavour profile based on six core pillars
- Sample The Macallan's iconic whisky
- Gain insights from bar industry experts on current trends
- Receive feedback and tips to enhance and refine their cocktail entries for the next phase
Learn About Journey through Time portfolio highlight
About The Macallan
Founded in 1824 on a plateau above the River Spey in northeast Scotland, The Macallan is renowned globally for its incomparable craftsmanship, creativity, and innovation, with each bottle of single malt whisky revealing its unique mastery of wood and spirit.
Social and environmental sustainability is at the heart of The Macallan’s values. As part of its commitment to establishing a positive legacy, the brand unveiled its award-winning new Distillery in 2018. Designed by internationally acclaimed architects, the building, located on The Macallan’s beautiful 485-acre Estate, takes inspiration from its surrounding ancient Scottish hills. To this day, the single greatest influence on The Macallan’s sought after portfolio of single malts remains its sherry seasoned oak casks from which its whiskies derive their distinctive flavours, aromas, and natural colour.
Social and environmental sustainability is at the heart of The Macallan’s values. As part of its commitment to establishing a positive legacy, the brand unveiled its award-winning new Distillery in 2018. Designed by internationally acclaimed architects, the building, located on The Macallan’s beautiful 485-acre Estate, takes inspiration from its surrounding ancient Scottish hills. To this day, the single greatest influence on The Macallan’s sought after portfolio of single malts remains its sherry seasoned oak casks from which its whiskies derive their distinctive flavours, aromas, and natural colour.
The Macallan Double Cask 12 Years Old
The cocktails selected during the competition will be nothing short of excellent, with The Macallan Double Cask 12 Years Old – crafted without compromise – serving as an ideal foundation for the innovative creations. This classic whisky, aged to perfection, reflects the distillery’s commitment to exceptional craftsmanship, beautifully balanced by European and American Oak seasoned with sherry from Jerez de la Frontera, Spain.
The Macallan whisky's distinctive rich, sweet, honeyed, and perfectly balanced flavours will be the ideal partner for inventive mixes.
The Macallan whisky's distinctive rich, sweet, honeyed, and perfectly balanced flavours will be the ideal partner for inventive mixes.