Journey Through Time presented by The Macallan

The Macallan presents
Journey Through Time

Check out the 20 semi-finalists and their unique cocktail creations

The Macallan 200 Years Young

The Macallan, renowned for its exquisite single malt Scotch whiskies, traces its illustrious two-century legacy back to Alexander Reid’s maiden distillation in curiously small stills in Speyside, Scotland. Celebrating its 200th anniversary in 2024, The Macallan embraces its “200 Years Young” ethos, reflecting on its rich legacy, achievements, and future endeavours. This year, they have unveiled a bespoke celebratory brand identity that honours its storied past and propels The Macallan into a new, promising future.

“Journey Through Time”

2024

As part of its “200 Years Young” celebration, The Macallan Hong Kong is launching the “Journey Through Time” campaign to honour The Macallan’s legacy. The programme aims to showcase the skills and creativity of top bar talents while fostering innovation and community engagement in Hong Kong and Macau’s dynamic mixology scene. The “Journey Through Time” campaign will be an ongoing project, continuing The Macallan’s legacy of incomparable craftsmanship and uncompromised excellence. Hong Kong and Macau mixologists will have a platform on which to present their innovative cocktail creations, incorporating local ingredients and captivating narratives that spotlight the two cities’ diverse cultural landscapes. The programme will highlight not only the artistry of cocktail making but also encourage exploration and experimentation.

Roadmap

The inaugural “Journey Through Time” campaign will run from July 31, 2024, to October 29, 2024.

Entry

July 31, 2024 to September 2, 2024

To enter this talent showcase, participants must submit two cocktail recipes that reflect the embodiment of The Macallan legacy: the “Past” and “Present”.

Semi-
Finals

September 18, 2024 to October 17, 2024

Twenty (20) talented mixologists will be selected to advance to the semi-final round.

Finals

October 29, 2024

“Journey Through Time” will advance to the final round of refined selection, where the top five (5) contenders will compete head-to-head before the judges panel on October 29, 2024.

See the complete programme Rules and Regulations.

Be part of the Creative Collective!

Contenders progressing to the semi-finals will have the chance to join The Macallan’s Creative Collective, where they can participate in expert-led workshops and gain valuable insights to elevate their skills as bar professionals.

Prizes

Prizes for the inaugural Journey Through Time by The Macallan winner includes:

The Macallan quaich

A 4-day, 3-night trip to Tokyo, plus a visit to The Macallan Immersive History Experience and an exclusive guest bartending shift in Japan!

The winner will receive a 2023 edition of The Macallan Double Cask 30 Years Old, while all semi-finalists will receive one bottle of The Macallan Double Cask 12 Years Old.

Join
Journey
Through Time
2024

Ready for the challenge? Click above to learn more about the campaign and get ready to submit your entry.